About WIC

Women, Infants & Children (WIC)

The WIC program is a supplemental nutrition program that helps pregnant women, infants, and children (up to age five) eat well, stay healthy, and be active.

At no cost to you, WIC provides you and your family with food, education, and resources, including:

  • Nutrition Education: Nutrition tips and healthy recipes, cooking classes, and demonstrations, and a wellness program. Some classes are also available online.
  • Breastfeeding Support: Individual support, group discussions, breast pumps, Help Line, and online help. Peer counseling classes are also available at some of our WIC offices.
  • Groceries: Checks for nutritious foods like fresh fruits and vegetables, whole grains, cereal, baby food, peanut butter, beans, juice, tofu, and soy milk.
  • Community Resources: Referrals to other resources in the community for things like parenting, childcare, medical, dental care, and more.

WIC is federally funded by the United States Department of Agriculture. The WIC Program was started as a pilot program in California and Pineville, Kentucky in 1974 and was adopted as a major, nation-wide program in 1975.

Find out if you’re eligible!

American Red Cross WIC

The American Red Cross WIC program is just one of five WIC agencies that serve San Diego County. The American Red Cross San Diego/Imperial Counties Chapter is currently the only American Red Cross chapter in the country that administers the WIC Program.

The WIC and Red Cross partnership was developed when the WIC Program was first initiated in the state of California in 1974. Red Cross Nursing personnel were working with pregnant, inner city teens and saw that administration of the WIC Program seemed a perfect way to assist young mothers. The San Diego/Imperial Counties Chapter of the American Red Cross proudly brings a 100 year history of health promotion and humanitarian service to our administration of the WIC Program.

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